Softum

Navigating the Future

CASE STUDIES

Navigating the Future

Navigating the Future: Harnessing AI and ML in the Maritime Industry

LOCATION: USA
COLLABORATION: 2020 – PRESENT
INDUSTRY: SEO & ADVERTISING
EXPERTISE: DATA ANALYTICS AND FUSION / ML / NLP

Project objectives:
  • Create a tool to forecast project performance and determine the trajectory towards successful completion.
  • Identify potentially lucrative keywords, enabling selection based on individual ranks and prediction of their traffic.
  • Assess the popularity of your website for specific keywords using web scraping, with an automated pipeline launched weekly to gather data from websites and YouTube via an API.
Customers obtained the following benefits:
  • Examine the significance of the utilized keywords;
  • Establish a website that stands out and gains popularity;
  • Receive a report on the impact effectiveness on global search engines;
  • Access data regarding keyword usage visibility across different ranks;
  • Enhance understanding of user behavior on search engines and social media platforms for improved performance.