Softum

CASE STUDIES

SEO & Content Management Software

Navigating the Future: Harnessing AI and ML in the Maritime Industry

LOCATION: USA
INDUSTRY: SEO & ADVERTISING
EXPERTISE: DATA ANALYTICS AND FUSION / ML / NLP

Project objectives:

Create a tool to forecast project performance and determine the trajectory towards successful completion.
Identify potentially lucrative keywords, enabling selection based on individual ranks and prediction of their traffic.
Assess the popularity of your website for specific keywords using web scraping, with an automated pipeline launched weekly to gather data from websites and YouTube via an API.

Customers obtained the following benefits:

Examine the significance of the utilized keywords;
Establish a website that stands out and gains popularity;
Receive a report on the impact effectiveness on global search engines;
Access data regarding keyword usage visibility across different ranks;
Enhance understanding of user behavior on search engines and social media platforms for improved performance.

CASE STUDIES

SMART EYES

Smart Eyes: The Integration of AI and ML in Surveillance Cameras for Enhanced Security

LOCATION: USA
INDUSTRY: Safety and Security
EXPERTISE: COMPUTER VISION

Project objectives:

Face detection;
Face recognition;
Person detection;
Person re-identification;
Object tracking.

Results:

Increasing the trust of his clients;
Optimizing processes and increasing efficiency;
Increasing the number of customers;
Market leadership among competitors;
Provision of more effective services.

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AN E-COMMERCE MONITORING

An e-commerce monitoring and intelligence platform has facilitated a 2x growth, supporting Amazon businesses across multiple markets.

LOCATION: USA
COLLABORATION: 2020 – PRESENT
INDUSTRY: E-COMMERCE & RETAIL
EXPERTISE: COMPUTER VISION

Project objectives:
  • Enhance product visibility to the maximum extent.
  • Enhance management of the supply chain.
  • Monitor fluctuations in competitor and retailer prices.
  • Offer predictive data to enhance advertising return on investment (ROI).
  • Conduct analysis on product availability, including in-stock and out-of-stock items, to optimize availability concerns.
  • Monitor user behavior.
In response to the inquiry, the client was provided with a graph illustrating specific outcomes:
  • Analyze both personal and competitor sales performance of various products within a single brand over a specified timeframe.
  • Assess the sales performance of multiple brands within a general category or specific products within a single brand.
  • View visualizations of personal or competitor sales on a monthly or yearly basis.
  • Examine sales statistics for products within a specific category.
  • Analyze competitor sales data for a particular product over a defined period.

CASE STUDIES

Navigating the Future

Navigating the Future: Harnessing AI and ML in the Maritime Industry

LOCATION: USA
COLLABORATION: 2020 – PRESENT
INDUSTRY: SEO & ADVERTISING
EXPERTISE: DATA ANALYTICS AND FUSION / ML / NLP

Project objectives:
  • Create a tool to forecast project performance and determine the trajectory towards successful completion.
  • Identify potentially lucrative keywords, enabling selection based on individual ranks and prediction of their traffic.
  • Assess the popularity of your website for specific keywords using web scraping, with an automated pipeline launched weekly to gather data from websites and YouTube via an API.
Customers obtained the following benefits:
  • Examine the significance of the utilized keywords;
  • Establish a website that stands out and gains popularity;
  • Receive a report on the impact effectiveness on global search engines;
  • Access data regarding keyword usage visibility across different ranks;
  • Enhance understanding of user behavior on search engines and social media platforms for improved performance.

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Our services

CASE STUDIES

Russian Websites Go F Yourself

RWGFY is a Google Chrome browser extension that determines whether a website is Russian. You can express your trust in any website and rate profiles on social networks for trustworthiness.

LOCATION: UKRAINE
COLLABORATION: 2023 – PRESENT
INDUSTRY: Safety & Security

Checking the website for Russian origin.

With the help of the extension, the website is checked based on the following parameters:

Domain registration phone

Registration email

Domain

Trust rating for websites

The trust indicator displays the level of trust from users and visitors of the website. You can see it both in search results and on the website itself. The dynamic plugin icon changes depending on the current level of trust. Visit the site and open the plugin by clicking on its icon. A menu will appear where you can express your trust in this website.

Trust rating for social media profiles

Go to the profile on Facebook, Twitter, or Instagram of the person you want to assess and activate the plugin by clicking on its icon. A menu will appear where you can express your trust in this profile.

The dynamic plugin icon changes according to the current level of trust in a specific profile. A green icon indicates a high level of trust, while a red one indicates a low level. A yellow-blue icon indicates that the profile has a neutral rating or not enough votes.

Changes in text on websites and in search results

Changes in text on websites and in search results
This plugin is capable of correcting the preposition “On” to “B” when referring to Ukraine.

CASE STUDIES

CRMC FOCUS

CRMC Focus is an application designed to enhance municipal services and streamline access to information for local residents.

LOCATION: ISRAEL
COLLABORATION: 2016 – 2024
INDUSTRY: Municipal

The application serves as a centralized platform for finding information about various municipal services and events within the city. It provides features such as locating municipal services, accessing event information, and calculating routes to event venues using navigation apps like WAZE or Google Maps. Additionally, users can utilize the app to purchase tickets for cultural events, discover walking routes around the city, and stay informed about events related to the city’s natural attractions, parks, entertainment options, job postings, emergencies, facility reconstructions, agenda topics, and more.

The target audience for CRMC Focus includes both residents and visitors of the city. The solution provided by CRMC Focus involves establishing connections with all municipal establishments, including schools, kindergartens, synagogues, ritual baths, and communal organizations. Additionally, the application enables users to report accidents directly to the municipal center and receive updates on the status of their inquiries.

CRMC Focus aims to improve the overall efficiency and convenience of accessing municipal services and information, ultimately enhancing the experience for residents and visitors alike.

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CASE STUDIES

BODYGRAMS

Bodygrams – Personal Trainer, Nutritionist and Gym on Smartphone.

We understand the impetuous and busy life of young and active people populating large metropolitan areas, so we have created an application that can cover the needs for maintaining health and body shape.

The Challenge

Create an app for both platforms (iOS Android). Also create an admin panel to manage this application. The administrative panel should be a designer for sports programs of any direction.

The App

We used Flutter technology to make an app for 2 platforms, thus reducing development time and costs.
All computations take place on the server side, while the mobile application merely processes and displays the results. The app supports multilingualism by detecting the language of the device and delivering content in the corresponding language.

The app features the following sections:

Feed:

Here, we publish articles, posts, surveys, and widgets from the admin panel. Our server distributes content to users in different time zones according to a pre-scheduled timetable, ensuring that each user receives content at their local time, taking into account their time zone.

Results:

On this screen, users can view graphs and various functionalities that track their results. This section includes the following subsections:

  • Desired Body Shapes: Users set goals to achieve a specific body shape by comparing current and desired indicators.
  • Activities: This feature tracks the regularity of user workouts. Users can set a goal for the number of workouts per week, and we calculate their consistency over the last 5 weeks.
  • Challenges: We offer users the option to give up harmful products for a fixed or indefinite period. Users can also join this initiative with friends.
  • Body Measurements Chart: This section displays initial, current, and the difference between body measurements.
  • Daily Water Intake Chart: Users set their daily water consumption norm, and the app automatically allocates the specified volume over a designated time period, reminding users when to drink water. After consuming water, users mark it, and we display the statistics on the chart.

Diet:

This screen presents a catalog of recipes categorized by meals (breakfast, snack, lunch, dinner). Users can exclude products they don’t consume (seafood, eggs, nuts, etc.). This section also includes a small guide with articles on nutrition rules, helping users eat properly to achieve their goals. All content is managed from the admin panel and can be supplemented or modified at any time.

Workouts:

This section is divided into groups containing various workout videos. Workouts open in a player that supports the HLS video format, ensuring fast video playback even with a weak internet signal.

Premium Screen:

Users have access to three types of subscriptions (1 month, three months, and a year). There is an option to use promo codes, and special offers are provided in case the user hasn’t activated the trial version after visiting the premium screen.

CASE STUDIES

The Logistics Tender Service

Logistics Tender Service is designed to simplify the process of selecting the most cost-effective offers for transporting goods for our client.

LOCATION: UKRAINE
COLLABORATION: 2020 – 2021
INDUSTRY: FINTECH

The main goal is to simplify the tender process so that users can easily find and choose the best transportation options for their needs. Traditional participation in a tender is time-consuming and often impractical for remote participants due to paperwork and bureaucratic obstacles. The solution offered by the Logistics Tender Service addresses these issues by providing:

  1. Convenient search functionality: Users can easily search for tenders based on various criteria, making it easier to find suitable options.
  2. Quick access to documents: Tender documents and conditions are easily accessible, saving users time and effort.
  3. Simultaneous participation: Users can participate in multiple tenders simultaneously.
  4. Remote contract signing: The service allows for remote contract signing, eliminating the need for in-person meetings and paperwork.
Tender Selection

The service is integrated into the existing website. Tenders are divided into three segments:

  1. Sorting: Tenders can be sorted by direction and type, helping users narrow down their choices.
  2. General information: Each tender contains general information to provide users with a brief overview.
  3. Detailed descriptions: Users can access detailed descriptions and documents for each tender, helping them make informed decisions.
Participation in Bidding

Bidding for selected tenders takes place on a separate webpage, categorized by tender types. Users are provided with indicators to understand rates and make informed decisions.

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Our services

CASE STUDIES

THE MIRROR OF THE WORLD

The Mirror of the World is a charitable foundation established to aid individuals affected by the war in Ukraine.

LOCATION: UKRAINE
COLLABORATION: 2023

The foundation extends assistance to Ukrainian citizens impacted by the conflict, offering humanitarian aid to civilians and providing essential resources to soldiers on the frontline, thereby increasing their chances of returning home safely to their families.

Transparency Initiatives:

To ensure transparency, the website includes a dedicated page featuring reviews detailing the funds allocated and the specific purposes of each contribution.

Payment Details:

The website includes pages with payment details for fundraising, offering users the opportunity to contribute to specific causes. Donations are categorized, allowing users to select their preferred area of support. Additionally, various payment methods are available to facilitate easy donations for individuals, ensuring a seamless and hassle-free process.