We understand the impetuousness and richness of life of young and active people living in metropolitan areas, so we have created an application that can cover the needs of maintaining health and body shape.
To achieve success, we targeted a specific target audience in order to successfully gain a foothold and further scale the project
For our target audience, the main pain is:
Lack of time to visit the gym
There is no incentive to change
Ability to do exercises at
a convenient time
Learning the rules of proper
Motivation to achieve the set goal
Determination of roles for the subsequent creation of the project infrastructure
Uses the application interface
Use a separately developed interface for interacting with users
Uses the administrative panel and can create and edit programs designed for users
Uses social media to reach target audiences
We’ve put a lot of functionality into a simple and straightforward flow.
The most important thing is always in sight;
3 clicks to the target;
Flexibility to implement changes and additions
to scale and fix bugs
Ability to track user progress;
Ability to adjust nutrition and exercise performance;
Opportunity to give advice and guidance;
Key features of the Admin:
Add and edit exercise and recipe catalogs;
Manage the list of users;
Create and edit programs;
Manage the list of experts;
The next step, after building the flow for the main components
of the project infrastructure, was to develop prototypes of the application
When building prototypes, we worked out user behavior to make it easy and comfortable for the user to use the application. Thus, we have protected ourselves from a heap of negative reviews at the stage of launching the application.
The app is divided into free and premium versions
The free version provides limited functionality, but still remains interesting for users, as it teaches and engages them.
Premium version gives users the opportunity to work harder to achieve their goals, and experts who are assigned to the program will help them with this.
The ribbon is filled with widgets that come on schedule throughout the day.
All users start with a free program, so the appropriate widgets are loaded into the feed, and when they switch to a subscription premium, ribbon is loaded with completely different widgets that are not available for the free program.
Also, premium users have access to the calendar of events in accordance with the program so that they can organize their schedule.
The results screen shows the user’s statistics from the moment the first measurements were made. These measurements can be monitored not only by the user, but also by the expert.
The graphics change depending on the program.
A catalog of recipes selected specifically for a specific program;
Nutrition rules that teach the user to independently select products and control their weight;
Preference filter that will filter out dishes with unsuitable products in their composition;
The catalog is available for the entire duration of the premium access. For the free program, only breakfasts are available, so we introduce the user to proper nutrition and encourage him to buy paid access.
Practically every day, users receive exercises. Workouts are displayed in the player, with the help of video the user can watch the trainer’s actions and repeat them. The player is configured in such a way that the workout takes place at the correct rhythm for maximum results.
Everything that we have done in this project was built using advanced technologies. We do not stop working on this project and are constantly introducing new functionality.
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